Boulder has full page ad in Du-pont registry


They have an ad in the current Du-pont registry. It's on page 3 and there is a Lamborghini on the front cover of the magazine. It's strange to me that they would advertise in Du-pont registry. Outside of the high-end world I don't believe anyone knows who they are. I can see if Mc Intosh advertises in there. They are a household name like Cadillac or Harley Davidson.

I guess business is slow an they are on a fishing expedition. I guess they figure they might catch a few whales. I personally think if they want to gamble they should go to Las Vegas.

Most car guys could care less about high-end audio. (Sure there are a few that are into it but not many) The music car guys love is what comes out of their exhaust. I know 2 guys that own Ferrari's and they never put the stereo on in their car. They love the symphony of the Ferrari motor. To them that is music.

I wish Boulder good luck with their ad but I don't think that is the place for them to advertise.
taters
If kids will spend $500 for a pair of half-assed Beats headphones, it shows that people will spend the money on what they think is cool. If they saw Puffy come home and put on a record on his Wilson/Boulder system, they would aspire to have the same thing. But getting icons like that costs millions and the high-end companies ain't got that kind of jack for endorsements. I guess Jason Statham playing a record on his Jolida/Pro-ject system before doing a hit wasn't cool enough.
What do you know about the lux market, you're a self admitted regular reader of AudioKarma with all the other dumpster divers and bottom feeders.