Hi there the same rules of thumb apply to audio as any other commodity CASH IS KING especially in this economy. Luxury items are the first to get hit. Tact and manorism is a must,and that applies even more to the seller! Remember your trying to give them your hard earned money, and not vice versa ! any dealer who gives you the attitude is not worthy of your business. If you are willing to spend 5 figures on a system, I would expect to save 20 percent. Real shame some of these dealers havent figured out you attract way more bees with honey than vinager