Regardless of the market space, everyone wants to believe their purchase is the "good buy." It is obviously true in audio as that perspective certainly persists here and in the more mundane segments of the consumer market. Who spends several hundred, much less thousands, of dollars and immediately proclaims, "Yep, this stuff is crap. That's why I bought it"? So, arguments about "turning the tables", while maybe true, really don't provide much insight. Trying to boil things down and remove the emotion (of which there is much), it seems Bose generates much animosity and anxiety in this crowd largely because we believe ourselves to be well educated about audio. That education says Bose stretches the accuracy of their claims to consumers to the breaking point. Our "knowledge" also tells us that Bose's products offer a poor value for the money.
It isn't fair, though, to say their products are total junk. Sorry, didn't mean to get everyone so wound up! Calm down while I explain.
A conversation yesterday with a co-worker was quite enlightening. Originally from South Africa, this well spoken gentleman has resided in the US for several years. Our lunch time conversation turned to music and he bragged on his room mates "top of the line Bose system." Politely I said there are far better audio systems available for the money. Initially indicating a belief in the marketing hype, he questioned what made me such an expert, suggesting that "everyone knows Bose is the best." The others at the table, having had the misfortune of sitting through many soliloquies on the subject while feigning interest, advised our friend of my "expertise."
Unlike similar exchanges where the other party becomes defensive, this one became quite enlightening instead. Not having any ego or money involved because it wasn't his system per se, my friend inquired into what made a "good audio system." My three minute explanation of soundstage, imaging, etc. was well received. He readily agreed that the Bose system did none of the things I described.
His explanation, equally appreciated, was that the Bose system filled a different set of needs. It was a well known brand, so was impressive to friends and "the ladies." It was "nice furniture". It played music at appropriate volumes and "filled the room" with sound. Given that set of requirement it was probably well worth the price of admission. The goal was not to accurately produce music; of all the needs being satisfied accurate reproduction was last on the list. So, for him Bose was fine equipment well suited to the task.
Admittedly, I cannot say the same for my system. Few people I know have heard of the manufacturers. Most do not fully appreciate its capabilities. It's terribly furniture and the speakers alone take over the room. Does that make it less than Bose? Depends on your perspective and what need is being fulfilled, doesn't it?
Will now encourage others to buy Bose? Not likely! Instead, I will arm myself with this new knowledge and ask "what is important" when someone asks me for suggestions about audio gear.
