I know this may sound silly, but some equipment and manufacturers tend to promote audiophilia more than others.
Not silly at all. The ones that do largely also face the task of generating interest in more expensive and/or esoteric products. They need music mainly because their products won’t make any sound people want to hear without it. Their stuff is marketed as the special sauce that makes things extra special and sometimes it just might.
But most music lovers don’t need the most expensive and or esoteric products to enjoy their music 100%.
Its all just another part of what makes our sometimes crazy and often disjointed world go round.