new to me turntable and preamp


Looking to upgrade my turntable and preamp, and I'm just barely dipping my toe into this hi-fi thing. Was looking at the Rega and Pro-ject tables for price and looks (no matte black please), but the more I read the more I'm not sure about that. I've seen some systemdek IIX around as well. Just dropped money on speakers so don't have an unlimited budget. My table now sounds like a squirel after 1 hour or so of play.

My current system (get ready to laugh)
Yamaha HTR 5540 receiver
Linn Keilidh speakers
Gemini XL-BD40 w/ ortofon OM S
Radio Shack Stereo Preamp

anyone have any thoughts??
csw77777
Alright, so the upgrade is complete and I've got to say the whole package seems complete (for now...)
I first hooked the nad to my existing set up, what I noticed: some records seemed much clearer, but didn't seem to have as much output as before, and other records just sounded off. It was funny because those that seemed best on the old setup (electronica, dub-reggae) were the ones that sounded off, especially as the volume was turned up. But some of the jazz records were nice and crisp, but still didn't sound as good at moderate volumes. Guess that was the quality of the yamaha and radio shack making them selves obvious.
Well thanks to Pumkinman all that changed. He shipped me a Onkyo m-501 and a NAD 1600. So now my system is:

NAD 1600 preamp
NAD 533 turntable
Onkyo m-501 amp
Linn Keilidh loudspeakers in rosenut

So far everything I've played from my collection sounds worlds better, particularly anything that has quality production behind it. I was a little concerned about finding a combination that would be a benefit to all the music types I like, but the Clash to Johnny Cash, Art Blakey to Dolly Parton (that's my wife's) all's been great so far.

One question, what's the theory behind the loudness setting on the preamp. Seems its beneficial to some of the rock and punk, but totally blows out levels on the crisp and sparse type stuff.

And what's the next step - speaker cables, interconnects, record cleaning???
I'm a firm believer in everything set to flat
I don't use tone controls or the loudness switch
As far as interconnects I like audioquest copperheads and Canare speaker wire (very resonable)