Suggest affordable cable options


My current setup is as follows: Bowers and Wilkins CM10 s2 (speakers), Parasound A21 (amp), Cambridge Audio Azur 851D DAC/Preamp connected to the amp via balanced connectors.

I am currently using cheap Audioquest ($50) cables and have been advised by many at Agon that upgrading to better speaker wires would yield considerable results. Now, when it comes to cables I'm admittedly not so educated, so I can surely use some advise here.

I want to stay below $750 - open to both new or used. Someone at Audiogon suggested Clear Day cables which can be had for around $500 for the top option. My only concern is that B&W are already known to be a bit forward/bright, so adding silver cables, which also have a reputation to be a bit on the bright side (feel free to correct me if this assumption is just plain wrong), might not be the most prudent approach.

Unfortunately, the more I research the more I get confused. Some say that it's a waste of money, and that a wire is a wire is a wire. Others advise to stick with name brands such as Audioquest, Tara Labs, etc. While others swear by boutique but affordable options such as Clear Day cables. Usually, the reason given by this camp is that the cables are more affordable because they manufacturers don't have marketing overhead. However, I'm sure the more established companies have higher profit margins that potentially lead to bigger and better R&D.

Regardless, one thing is for sure -- I'm not in the mood to spend more than 30% of what my system is worth.
128x128arafiq
Take the advice of Jeff Day (Positive Feedback), Jim Smith (of "Get Better Sound Fame"), and purchase the Yazaki-san recommended Western Electric WE16ga, or if you can't find it the WE14ga. About $80 bucks or so. See lengthy thread above. Best, Rob
Sorry if someone already mentioned it but for a low cost alternative the ,"white lightning " cables ,(6 moons site DIY) don't sound half bad for speaker cable anyway. YMMV

another vote for Clear Day cables.   Nothing I've done to my system was as beneficial.
10' Straigtwire Serenade II Biwire, $350.00 on Audiogon. (Price reduced) New,, price is well over a $1000.00. I'm not aware of the system compatability. Maybe others here do.

N
Believe it or not, ever since i posted my last message here, i've been on the road almost constantly ... either that, or working 14 hour days. ugh!!

Anyways, since most of my listening is via streaming nowadays, I've decided to address the network and source issues first. So the plan is to upgrade in the following order:
1. Better router - my current router sucks, too many wifi drops, especially when listening to Tidal
2. Better streamer - Apple TV is okay, but I'd like to give either Bluesound or Auralic a try 
3. Speaker cable - based on the suggestions here, I'm leaning heavily toward Clear Day, Morrow Audio and AZ Satori, in that order. I guess I should expect to do some experimentation before settling on the final one. Don't see any other way around it.

Again, really appreciate the responses. I just wish I had more time to listen to music. In the last two months, I've only listened twice or thrice. Not fun!!