Turntables hit the mainstream


Just saw an ad in an upscale newspaper that Neiman-Marcus is selling the Shinola turntable for about $2500 or so. It makes me wonder whether they have salespeople trained to explain to a prospective buyer that it’s not a self-contained unit and they’ll need a cartridge, phono preamp and hifi system to make it work. But I do think it’s a good start.  Then again, if they carry Shinola, why not Wilson, Goldmund, etc?   There's a lot of profit in those products and stores like NM attract a weathy crowd.  Seems like a natural pairing.  
chayro
Wow, what a new take on Brick and Mortar!  You make a good point chayro, no way merely training w/o experience makes an effective salesperson in this case.

It is interesting the exposure to so many shoppers to such a niche market.  I know my non audiophile friends think I am certifiable.  

NM is boutique store and it tells that turntables now are boutique or any other high-end audio.


It looks like audio equipment sales techniques are evolving. That is a good thing for hobby.