During my years in high end audio, my demographics mirrored what has been said here. Clearly my customer base was 99 percent white male caucasan basically (WASP). I had two afro american customers, one hispanic, one asian and two women. I had often wondered how a business such as high end audio could attract a more diverse audience, but could never come up with a solution and here it is some 26 years later and it appears the rut is still in place.
When it came to buying Records, Tapes, didn't have CD in those days the numbers were vastly different. So the interest in music is quite universal, but the gear only appeals to the WASPs among us. This is indeed a strange phenonomen. A large buying audience with disposable income, that does not buy high end gear, but buys the music.
The two women that bought the gear, were musicians with a large local symphony orchestra as well as chamber ensemble.
If anyone can find the keys to this kingdom, it is instant overnight success. As far as my wife is concerned she has always heard good systems, but with her as well it is the music that interest her and not the gear. She can't explain it to me why that is.
When it came to buying Records, Tapes, didn't have CD in those days the numbers were vastly different. So the interest in music is quite universal, but the gear only appeals to the WASPs among us. This is indeed a strange phenonomen. A large buying audience with disposable income, that does not buy high end gear, but buys the music.
The two women that bought the gear, were musicians with a large local symphony orchestra as well as chamber ensemble.
If anyone can find the keys to this kingdom, it is instant overnight success. As far as my wife is concerned she has always heard good systems, but with her as well it is the music that interest her and not the gear. She can't explain it to me why that is.