How does tone-arm mass impact performance?

You really can't. Don't worry, the range of acceptable resonant frequencies is fairly wide, you have not materially changed the effective mass unless your shim is quite heavy. You will still be in the right ballpark. Do your mods and enjoy!

This is a question specifically for Viridian -

I was checking out this guy's 1200 MOD page - http://audio.innerurban.com/2010/06/adding-mass-to-technics-tonearm.html

What exactly is this person trying to achieve? I was reading your post about where the mass is important and it seems this guy is doing it opposite - adding it close to the pivot point. Maybe you can critique or explain what they are doing, since they are not making it clear in their blog post.

Well, it's only been six years. My experience is that the primary resonance of the moving system rarely falls in the audio band. Sure it can cause problems but it is pretty forgiving of minor mismatches.

What colors the sound far more are the secondary, bell like, resonances that fall within the audio range. Gently tap your tonearm with a pencil with the volume control at a quiet level. Start near the pivot point and tap several times moving out to the headshell. At one point the ringing is far more pronounced, and this point is usually a third of the way from the pivot. In the past we used to damp this resonant point with a ring of Blue Tak being sure not to over damp the arm - a subjective decision.

I think that the gent is both adding mass and damping the arm tube at the same time. For that matter he's using lead tape which may also deter RFI in that part of the arm. So there's more going on here than just mass tuning. Why not give it a try if you're a tweeker as it's completely reversible. Good luck.

Unless your mods add more than a gram of mass to the system, it is unlikely that you've done much to effect the interaction of cartridge compliance with effective mass. There actually IS a way, two methods in fact, to measure tonearm effective mass, that I have seen in print. One or both are to be found on Vinyl Asylum. I've never done it and don't necessarily recommend that you should do it either. Not worth the considerable effort required. You can way your shim for azimuth as a separate item, to estimate what its effect might be on effective mass, if that makes you feel better. But listening to music works, too. By the way, "effective mass" really should include the mass of the cartridge, the screws, and any shims, etc.

As others have described, the effective mass and the compliance of the cartridge's suspensiondetermines the frequency at which the arm will resonate. But, as Viridian mentioned, there are other, much higher frequency ringing that really affects the sound more. This is most effectively mitigated by having the arm as stiff as possible and by having the arm damp such vibrations and/or transmit that energy away from the cartridge to the base to which the arm is attached. Increasing stiffness and damping means more material in the arm and therefore more mass. But, too much mass is undesirable, and therefore, there is an inherent tradeoff between optimizing stiffness and damping and keeping effective mass within acceptable limits. Why is reasonably low effective mass important?

As you noted, you could easily balance a one-ton arm with a one-ton counterweight such that there is only one gram of tracking force applied to the record. If the cartridge/arm system were a static thing, there would be no issue. But, an arm must move to account for the up and down motion of the surface of the record (minor warps) and for the groove spiraling inward on the record (and side to side movement for slightly off-center spindle holes, etc). That theoretical two-ton arm may be statically pressing on the record by only one gram, but, in motion, it will have very high inertial mass (same as "effective mass"). It will take a lot of force to get that arm moving, and once it is moving in one direction, it will tend to stay in motion unless a large force is applied in the opposite direction. With a phono cartridge/arm, it is desirable for the effective mass to be low enough so that the cartridge/arm can easily moved by tiny forces.