The way I see it is that Krell is well marketed and "expensive", and for any audiophile reading the ads and reviews, Krell is in your face to the extent that you are under pressure to aspire to own a Krell. A lot of the marketing is just about that - getting new audiophiles to aspire to a Krell so you catch them later when they are ready to buy. This is not dissimilar to branding of BMW, Rolex etc. The flipside is that the pressure to aspire to it can also cause people to prefer to "bag" it rather than aspire to it. This polarised reaction is typical of heavily marketed products. It is true that some of the motivation to "bag" Krell is to make people that cannot afford it feel better about this fact, but it is not the only reason. If Krell was merely rubbish, this would not result in the emotional negative feelings about it. If Krell was merely rubbish, it would engender the same feelings as audiophiles have for Bose. The fact that many audiophiles have clearly not only aspired to Krell but also like it means that Krells must sound OK too. If I was Krell, I would be pretty happy about the polarised response - far better that than a luke-warm one.
"Krell" is a buzzword
When I look at how the posts involving Krell deteriorate to the point of civil(actually not so civil) war, I have to say that "Krell" has become a buzzword. It seems as if you just have to mention the name, and the mobilization begins. Sooner or later the insults sink to the level that make the thread completely unrecognizable from the original question. I am more neutral than not on Krell(probably not many of us around). Used to dream about them in my bigger is better solid state days, but have since moved in other directions. Now I am a definite tubeophile, and don't even think about Krell. But, I don't say you cannot build a great system around their products. Just have to apply the right surrounding components. But don't you have to do that with many brands of amp? So, do you agree that Krell has become a buzzword, and why?
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- 71 posts total
- 71 posts total

