REL is dead. Long live REL


Hi Guys,

REL Acoustics has been sold to Sumiko!!!

Per a recent press release:

It’s all change for REL. The UK ’s best known subwoofer brand has changed hands, having been bought out by its US distributors, Sumiko.

Richard Edmund Lord, the mastermind behind all the company’s previous award winning products, and affectionately known as The Lord of Bass, is no longer involved.

Rising from the ashes of REL is an entirely new company, REL Acoustics.
Its upcoming 'R' series subwoofers have been conceived by Sumiko and will be built in China . Further distancing themselves from previous REL products, they will utilize digital amplification.
jdog428
I agree with Sugarbrie. Sounds like Mr Lord needed to retire for a second time and Sumiko bought the rights to the name.

Made in China does not mean for one minute that they will be a low quality product. However, it does mean that the importer will likely be cashing in even more (Sumiko marked up the price of REL pretty steeply even before), and the consumer is unlikely to see any of the production savings. I'd rather pay my money to people building products, rather than import/export empires. Buying factory direct from China may be worthwhile, but lining the pockets of a US importer is not, in my opinion.

There's always MJ acoustics for anyone wanting a British Made sub (I think they used to manufacture REL).
Me too Drubin--that's a great group of very audio savy people out there. They are smart, good businessmen and honest to boot. Bill Pugh (haven't talked to him in some time) has been a friend, colleague and good for the audio industry--expect great things.

I wish them well and expect that the company will flourish under their leadership.

Larry
I don't mean to say there is anything wrong with it per se. Sumiko has a fine reputation. No one would accuse Panasonic of making junk. But all the same, they were the biggest buyer of US nameplates for re-branding (Quasar and Magnavox just to name two). Hitachi bought a few names also.

Julian Richer bought Cambridge Audio and moved production to China. It is still really good gear for the price. Same for Audio Refinement, which is YBA designed gear but made in China. I am sure the quality of those subwoofers will be good. But if Sumiko designed it, then it is not a real REL.

A couple of the Project and Music Hall turntables are the same turntable out of the same factory in eastern europe, with just a few minor changes. Check out the Project Debut and the Music Hall MMF-2. The Project US distributor is also Sumiko BTW
Sumiko could just have easily spec'd out a subwoofer for Chinese manufacture and sold it under their own name, but they've spent the last decade building up the REL brand in the States. Does it really make sense to write-off that effort and start over? Buying out REL seems like a very sound business move. I own two REL Stadium 3s and have nothing but positive things to say about Sumiko and its network of dealers. The REL brand could not have landed in better hands.