Too much

First try to lower VTA.
Make sure that cartridge tracking force is as specified.
Make very small variations of a tracking force back and fourth to approach the desired tone.

How can I lower the VTA on rega arm?
I just notice this problem on the thicker vinyl (200 gram) like norah jones. Isn't that reverse that what you suggested?

I'll check the tracking force..

Thanks

Marakanetz gives good advice, but then it does not seem to be the VTA, if fiddling with the tracking force does not help, try cleaning all your connections, including those at the cartridge. Don't laugh, please, I've heard "ss"sybilants turn to sybilants that way.