What does Flat Earth mean in audio circles?


I have seen several references to Flat Earthers. My impression is that brands such as Naim, Linn, and Mana are associated, but why? What are they talking about?
Ag insider logo xs@2xdrubin
Some folks who make very good audio equipment may still be flat earthers -- although very sophisticated ones. I've read of a highly regarded speaker manufacturer who doesn't believe speaker cables make a difference (can't remember which one). I'm not familiar enough with the owners of Linn or Naim to answer that specific question though.
Flat Earth is also the name of a distributor of European brand audio equpment like Mana, etc.
Cheers,
Gregg
I thought they were being somewhat ironic and it had something to do with records being flat.