2. amps-preamps
  3. 1272082853

Atma Sphere deserves praise

In the last 6 months Atma Sphere released a revision to their MK III designation to MK III.1. It amounted to a small part change and I think the resulting cost was less than $500. In my system, and in other's judging by recent posts, it was a very worthwhile improvement. Not only was an upgrade path available, but the cost was very reasonable.

Do you think other manufacturers that release "new" product updates every 12-18 months, or worse new products because there is no upgrade path are simply offering design breakthroughs? Or is this just running a successful business?

I think they hurt their current customers by devaluing their "old" equipment on the used market, and causing them to scurry like ants for the latest new stuff.
mmike84

Showing 1 response by russellrcncom

russellrcncom
206 posts
 
Agree with Magfan. The level of personal service outlined in the above posts is certainly important but equally important IMO are mfrs that offer upgrades to existing equipment for cost of the work plus a modest fee (the key word being modest. Some upgrades I have seen offered to bring existing equipment up to present models are exhorbitant).

Mfrs. that offer reasonable upgrade paths may be able to retain some clients for life.

I'm not a spokesperson for Ayre, but when they charge $200 (incredibly reasonable, IMO) to bring a CD player to current status it only brings good will at the very least and perhaps future loyalty from their previous customers. Ultimately, it makes good business sense.

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