Results not surprising in the least. And to take it further, if you took that $10 bottle of wine and put it on the shelf at $90 with a "Sale $45" sticker under it, you'd sell a lot more than you do at $10. THAT is the audiophile industry, arbitrarily assign prices with ridiculous margins so that you have plenty of room to offer the customer a "deal".
Bad news for audiophiles?
In new study a bottle of wine priced at $90 tastes better than a bottle of the same wine with price tag of $10.
http://www.cnet.com/news/study-90-wine-tastes-better-than-the-same-wine-at-10/
http://www.cnet.com/news/study-90-wine-tastes-better-than-the-same-wine-at-10/