I have a Sony Wega 32" XBR and I love it I just wish I had the room for the 36". If you thinking about a plasma or a Rear projector you will have problems in a bright room. If you have alot of windows get better blinds or stick with a direct view set.
Best Flat Screen TV
I am considering purchasing a flat screen tv. Does anyone have personal experience with use of such tv's in "normal" home environment rather than in optimized showroom. I am not going to set up a full home theater, but my two channel system will be integrated with tv and dvd player. My viewing room will have considerable light during the day.