If manufacturers stand behind their claims that their cables sound better after significant burn-in, then they should, as standard practice, offer those products fully burnt-in, not as some optional, add-on, and always more costly extra. Who else brings a product to market that's only 90% there? (On second thoughts, don't answer that...)
7 hours a day, each and every day, without fail, for 60 days, is not my definition of "easy to do". Besides, if a product is not performing properly at the moment of its sale, why are you selling it? Purchasers should have 60 days to perform listening tests, swopping in and out cables, etc., not to sweat over bringing it to perfect ripeness.
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