Mapman,Larry everyone else all this goes back to downloadable music and the I-Pod as the new audio reference. Nobody makes money on video.. its the draw that brought new customers into a store. Whether it was lo-fi mid-fi or hi-fi, video drives the market. If a retailer makes 10 to 15% on video thats alot, you need to do 28 to 32 % in profit margin just to keep the doors open. With good sounding cheap crap that fullfills the masses, that may only cost a few hundred dollars instead of a $1000 or more a retailer can not make up that lost profit margin on the total gross sale. Again many peoples reference is an I-Pod anything better than that is a self perceived waste of their money. The audio industry is at the demise by a computer company banking on I-Tune refills. Tom