Higher-Fi has full page ad in dupont registry

I think there should be more ads in places other than audio mags.I think I would have got into high end audio much sooner if I would have known more about it.High end audio seems to be hidden from the general population.

Agree with all of the above. This is America. The guy has a business to run and he's trying to advertise to people with money. Not to mention exposing more people to audio doesn't hurt.

Also, if he "sticks with the audio magazines, audio will never reach new people.

One should advertise in Robb Report, Dupont Registry, etc. Those mags are looked at by (people) that have (and don't have) the resources to purchase expensive equipment. I've spoken with Chris a couple of times, he's a good guy, and I wonder how much in inventory he is responsible for.

And not everyone who buys expensive audio gear does it because they appreciate great sound or great music. A dealer for Wilson speakers told me he sells a lot of systems purely because of the competition among young software gazillionaires to have the coolest toys. A restaurant owner friend told a similar story about expensive wine, he spent considerable time tracking down exotic bottles his wealthy customers could spend $400 on to impress their dinner guests. It wasn't the taste of the wine that was important to them.