Higher-Fi has full page ad in dupont registry


In the new Dupont registry Higher-fi has a full page ad with 200k plus speakers. Just because a guy is into high-end cars doesn't mean he cares about high-end audio. If these guys want to advertise they should stick with the audio magazines.
taters
Maybe next month they can run an ad in Yachting or Flying magazine as well. Two other enjoyable activities where quality, craftsmanship and attention to details is prized and admired.
I totally agree with all the other posters. Why wouldn't Chris Moon want to extend the reach of his business and bring the wonderous world of top shelf audio products to a sector of our society who has the money to afford the finer things in life, but may know little or nothing about high quality sound reproduction. I say hats off to Higher-Fi!! If by making what he does more visible, maybe Chris Moon sells a few extra million dollar systems this year! Good for him. Long live capitalism! My "ex" bother-in-law is a very successful, and wealthy oncologist. He is a well respected figure in his field medicine, who lives in a beautiful "mansion-like" home in Southern California, he drives expensive sports cars, wears the best of clothes, drinks the best of wines, and takes cost no object vacations...and has a piece of shit, low-fi, all-in-one rack system from Circuit City that he probably paid less then $400 for. What's up with that? I used to try to get him interested in quality sound by playing my stereo for him, (then he divorced my sister-in-law) and I have no idea if he ever followed up and bought better stuff. Point is, he HAS the money to afford the really good shit and would have done so, if somebody had shown him how, and where to. Higher-Fi is doing "smart" business in my humble opinion. 'Nuff said about that.
I think there should be more ads in places other than audio mags.I think I would have got into high end audio much sooner if I would have known more about it.High end audio seems to be hidden from the general population.
Agree with all of the above. This is America. The guy has a business to run and he's trying to advertise to people with money. Not to mention exposing more people to audio doesn't hurt.
Also, if he "sticks with the audio magazines, audio will never reach new people.