I am always hearing people say the first time they met their future spouse they thought the person was annoying or weird. That "annoyance" got their attention.
I was just stating what marketers do. I don't agree or disagree with the strategy. They want you to remember the product. People forget pretty quickly they were annoyed.
Those Lexus ads are not very good, because the announcer mumbles Mark Levinson so badly, I can't even make it out. Secondly, 99.9% of the public don't know who/what Mark Levinson is, so how is it going to sell cars? They would be better off putting a Bose system in the Lexus if their goal is to sell more cars. I won't buy it, because I know Mark Levinson is not really a car stereo brand; and know Mark Levinson sold the company and left. So it is just a fake nameplate the new owner is using to sell it. It really does not matter how smooth the sale pitch is. Ironically, it may help sell more Levinson car stereos (without the Lexus).
