Is the ''entry level'' DAC becoming extinct ?

The recent crop of Blu-ray players by Oppo and Cambridge Audio (752BD) as well as CD players are now giving access to their internal DACS, providing surprisingly good quality sound.

Just wondering how this will impact on the sale of the DacMagics and r-dacs types out there ?

I basically see it as head-on competition, and a win for the new access-in-the-box machines.