Most overrated audio manufacturers?

Ayre? Really?
I have nothing but good things to say as they were helpful and patient in helping me solve a hum problem.
Turns out it was my doing (placed my Oppo 105 over some ICs feeding my Ayre P5xe phono amp).
Ayre is first class all the way (they sound good too).

I think overrated is when the component-in-question's performance can be had elsewhere for half the price.
Look-and-feel is another issue.

Runnin: So you're saying that a manufacturer should buy ad space and say "buy my stuff because it's so ordinary."?