Review: Verastarr Grand Illusion Series Power cord


Category: Cables

My musical tastes are varied, but I listen to mostly (in order of frequency): acoustic jazz, progressive jazz, folk/rock, small ensemble classical, and symphonic. The disks used for this review include:

o Michael Wolf / Intoxicate
o Maria Bethehia / Ambar
o Erik Truffaz / The Mask; and
o Sidsel Endresen / Undertow

Emotional involvement is my #1 goal in integrating a system. I can tolerate some crimes of omission, such as lack of bottom-octave punch are imaging "air." However, "crimes of commission" - AKA distortions - drive me nuts.

Now on to the review...

My first encounter with the Verastarr PC's came at a local Head-Fi Meet. While there, I visited a demo set up by John Beavers, an audio reviewer who specializes in cables. "Mighty big ribbon IC's you have there," I said. "No, these are PC's," he deadpanned in response. He then added, "They are the best I've ever heard."

Do tell. He went on to describe the introductory special that Verastarr is running - $600 each for the first 10 copies. I listened to his system, chatted with him some more, and order four the next day - two for my digital sources and two for my monoblocs.

The cables arrived about a week later. Initial impressions were quite favorable - they had been well-packed, looked well made, and felt both sturdy and manageably flexible. While by no means lightweight, I knew that I (thankfully) would not have to add ballast to keep the components stably on the shelf.

So I queued the hard drive to Intoxicate (track 3) and hit go. Whoa - where'd that bass definition come from? As in most of my encounters with quality power delivery enhancements, the bass improvement was the easiest change to notice. Second was treble, with just a touch more definition in the cymbals.

In my experience, midrange tightening often follows a better bass foundation. Same thing here - images were just a bit more locked in.

These improvements were so easy to discern, that several days after my first listen, I ordered a 5th cable - this to go between the wall and my power conditioner.

I believe that the most natural competitors for the Verastarr's are the LessLoss (less expensive) and the Nordost Valhalla (more expensive).

In summary, the Verastarr cables gave me an easily-noticeable refinement in sonic quality. They were definitely on a par with IC's in terms of enhancement value. I very highly recommend them, especially at their $600 intro price. That's still lots of coin, but these cables sing.

Like many of you, my reference system has taken years to put together. It is revealing, unveiled, and dynamic. Distortion is low, transparency is high. The largest remaining weakness is relative lack of bottom-end slam and extension.

Note: I will be doing a head-to-head comparison with 4 LessLoss PC's from a friend soon. (I'll update this review when complete.)

Associated gear
SlimDevices Transporter
Custom Oritek 24/176 DAC/Preamp
Manley EL34 "Signature" Monoblocs
Oritek "X-2" IC's and SC's
Electric Bamboo Power Conditioner
Usher Dancers CP-8571 w/custom xover and silver/teflon wire

Similar products
Nordost Valhalla
Bybee (Model Unknown)
Less Loss PC
Shunyata PC
More...
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Showing 3 responses by mikepowellaudio

Hello everyone. Thanks for your interest in our newest development. First off these cables are still in pre-launch and therefore not up on our site yet. We are taking this time to get them into the hands of Audiophiles like yourselves before formal launch. This review was posted by the president of an Audiophile Society in a major US city. We also have cords out to audio reviewers as well.
Noticing Scott as a pioneer in exotic power cord technology was very astute. Many other companies have followed his lead with the EG designs. We have shared ideas with him and created a power cord that betters anything previously created by Electra Glide or Verastarr. This cable is actually very different than the legacy designs. We invite you to try this cord against your favorites and be ready to re think what a top level power cord sounds like. The price aforementioned was only for industry professionals and is sold out. Even at $1899 this power cord is a bargain considering the likely transformation that will occur in your system. Frankly, we were blown away after hearing the final prototypes. We have made refinements since then and truly think this is a power cord to better anything you have heard. In fact we guarantee it, or your money back.
Thanks again for your interest and feel free to contact me directly with any questions or comments.

Happy listening !

Mike Powell - CEO, Verastarr
I can sympathize with those of you reading this thread. Some of these replies do sound too good to be true. The bottom line though is that these power cords make a profound difference in any high end system. Actually two of these guys were skeptical, and that's why they ordered. We offer a 100% satisfaction guarantee. I do not know anyone who has tried the Grand Illusion who was not thoroughly impressed with the quality and performance. I urge you to try them, and see how they can transform your listening experience.

Regards,
Mike
Allow me to comment about price. We priced these cords according to the competition, and manufacturing cost. The most widely compared cord was the Nordost Valhalla, and the Grand Illusion has outperformed in every user based comparison. Valhalla is $3500 from what I know for a 6 footer. Therefore we priced ours at $1799 to allow more performance for a lot less cost. Since we do not have the overhead that Nordost or other big brands have, nor do we have the extensive dealer base, we have been able to sell to some end users in non-dealer areas for dealer cost. (usually 50% off) We do this on purpose because we are a small company trying to gain recognition. Our company is for real, as we have had a full page article December of 2009 in Hi-Fi News, and we also provided cables for CES 2010, were in 5 rooms there, and one of the rooms was voted best sounding room by Stereo Times. You will see me on the CES 2010 recap on the Stereo Times website.
Rather than realizing the strong value, it almost seems as though buyers would rather have us adhere to a strict retail price structure to believe the cords are worth their retail price. Believe me, one day when we have many dealers, we will not be able to sell them so cheaply. I do not agree that prices are off, I believe retail pricing of this cord is actually one of the best values in power cords today on the market. Just because a company offers deals direct does not mean retail price is overinflated. You must look at the fact that electronic design is like designer clothes or shoes. Its not about the raw cost of the fabric or leather, it is about the cut and the exclusive design. It took us over 6 years to get to this cable design, and we are still refining it. Just look at whats inside a $10,000 preamp... certainly not even $2K of parts..its about HOW they are put together that makes the difference, and how LONG it took to get there as well as the personal years of trial and error, reading, school, etc. in order to get the designers brain to the point that he/she can design such things.
Keep your eyes out for the new Verastarr Nemesis line that includes 2 patents pending.

Thanks for your support !

Mike Powell
Verastarr