I’m confused by the OP.
Who is choosing looks over sound in their speakers?
This is an audiophile site; if anything, it’s a place where people are more dedicated to sound than looks.
That said...it’s not like sound and beauty are mutually exclusive. There are so many speakers out there it’s not hard to find a speaker whose sound AND looks you like.
Personally I LOVE the look of beautiful audio gear, especially a high quality looking pair of speakers. So aesthetics matter very much to me. And has been pointed out before, speakers often go in rooms where they will be on constant view. They are a piece of furniture in that respect, so it makes sense any number of us would care what a speaker looks like.
But this hasn’t forced me to end up with speakers that look bad. I’ve been able to find great combinations of aesthetics and performance.
And it doesn’t matter how good the sound is from our speakers, most of us end up tweaking our system to get the best. It’s what we do. We are audiophiles. :)