The ads may be only part of the process.
The company has to GIVE the equipment to someone who is a reviewer, and that reviewer has to use it and then get ok to publish a review from the editor.
The co-incidence of ads and published reviews is more than just payola. The companies find out when the review will be published and often take out ads for that issue to reinforce the product.
I do not think it is a matter of who pays off whom.
The company has to GIVE the equipment to someone who is a reviewer, and that reviewer has to use it and then get ok to publish a review from the editor.
The co-incidence of ads and published reviews is more than just payola. The companies find out when the review will be published and often take out ads for that issue to reinforce the product.
I do not think it is a matter of who pays off whom.