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Local dealer cuts store in half says audio is dead

My local dealer that has been in business since 1979 has given half his store up for a marial arts studio. He told me that 2 channel audio is dead and people just come in to audition gear and buy off the Internet. He says custom installation is the only thing keeping the doors open and that has slowed down alot lately. Through the years I always tried to give this dealer business but things never worked out. The owner was very arrogant and everything had to go his way. I tried to buy my first system there 15 years ago and he would not budge on price. So I took my business somewhere else and they were happy to have my money. A couple of years ago I was looking at some new speakers so I went up the street knowing that they carried the brand. I asked the owner if I could audition them at my house for a day. He said absolutely not. He told me to bring all my equipment to the store and listen there. It's alot easier for me to take the speakers home than to take my TT, 100lb amp and tube pre-amp to the store. BTW-He had a demo pair on the floor so he could of given those to me for the night. I even told him I would give him my CC# to keep on file. Still he said no.

Well it doesn't surprise me that this dealer is giving up on audio. He never tried to offer the service that is necessary to be a 2 channel dealer. I told him that there are still a few 2 channel stores that are still surviving in these economic times. He told me he didn't believe that and that I knew nothing about the business. With that I left never to return. I hope next time I drive by he will be out of business period. He doesn't deserve to survive with his bad attitude.
taters
trelja
3,215 posts
 
Excellent question, Rja!

I believe the old marketing model is dead. I might also say the "new" marketing model of the past decade (the internet box movers) looks to be seriously leaking oil.

Where does that leave us? I think it points to direct sales from manufacturers, cutting all of the middlemen out of the equation, and hardwiring the customer and manufacturer. Beyond the fact that the manufacturer should theoretically (presuming they possess the requisite customer service skills) be the best entity to provide the customer with whatever before the sale information is required, perhaps there is a bit of a silver lining in that if my thinking is correct, the North American manufacturers may have finally gotten the upper hand over the Chinese, as the price disadvantage no longer seems to exist. Of course, there might be a bit more to it ala folks consciously choosing to stay away from the aforementioned imports for myriad reasons, but I'll leave it at that.
macrojack
1,292 posts
 
Even though the corpse is rotting, many of us insist on prodding it and wondering if it is dead.
vonhakemarine
55 posts
 
Thank God for Audiogon. At least here, you can "Let your fingers do the walking". Living where there are NO dealerships and outrageous shipping expenses, this website and its brotherhood is an oasis. THAT'S keeping 2 ch audio alive for me.
macrojack
1,292 posts
 
Thank God for Audiogon. At least here, you can "Let your fingers do the walking". Living where there are NO dealerships and outrageous shipping expenses, this website and its brotherhood is an oasis. THAT'S keeping 2 ch audio alive for me.
Vonhakemarine (Threads | Answers)

Agree with above comment -- Audiogon provides life support for those who still remember when the audio industry had a soul and stores could make a living.

And truth be told, all of us have everything we need to live out our lives with good music and reliable equipment.

Greed and deception have collapsed many markets including this one.
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