How do you like your store demo?


I'm curious, those who still go to hifi shops, about what you like to have happen at a store demo, how you like to be treated, what you expect from the store personnel, that sort of thing...
Anyone care to share?
Thanks
Chas
Ag insider logo xs@2xchashas1
I personally like the dealer to set up the room and let me listen with out him in the room. I want to hear the equipment not a sales pitch. Then once I have listened have him sit down and discuss the pros and cons. What I find in most dealers is that they don not want to set up A-B comparisons if you down to two makes/models. Some dealers don't even really want you to demo the equipment. It seems that they want a quick sale. I am in sales too but understand that a purchase can be minor on monumental purchases depending on the customer. The customer will reveal which within a few minutes once you spend some time with them. As far as treated, I want to be treated as the person that brings the money in the business that keeps the business open. Some audio dealers have aneed to use the customer as a foundation to structure their own personnal ego and arrogance rather than bolster their wallet. In Denver there are a couple dealers that amze me they stay in business. Other dealers sell based on discount. Discount is nice, I love saving money. But if the product doesn't trip the trigger audiably what good is the price? The art of good selling seems to be lost in the world that supports Wal-Mart rather than the locally owned shop that provides a higher level of service.
Chas...are you starting anew in the wonderful world of high-end audio retailing?
a high-end dealer friend of mine told me that probably 2/3s of the customers who walk in his store are either gawkers or there to sample his wares with the view to buying it cheaper on the net. the other 1/3 are there with some real intention to purchase. he also states that while he (like most experienced salespeople) can suss out the non-buyers almost immediately, it's far sounder practice to be patient and set up demos for everyone, both because people do make surprisingly impulsive purchases and because positive word of mouth and longterm goodwill is absolutely essential to staying in business. now this particular dealer has been around for at least 25 years, so he must be doing something right; like theo, i don't see how these guys who bum rush customers, or charge for demos, can possibly survive