Audio oracle: I'm with you 100%. As far as Rolex-the last time they made a worthy timepiece-Jean-Claude-Killy was racing the tram at Chamonix!
Rolex are high-quality mass-produced watches and are priced like mass-produced watches. I believe their entry-level stainless is $6500 and you don't buy great watches for that amount of money. OTOH, they are often available pre-owned from Rolex dealers for half price or less, in which case, they are a somewhat sensible purchase, as they will last a lifetime.