This is the problem you get when there is a lot of margin in a product so the Distributor and Dealer get a big cut. They can do big discounts and still make money. I don't have this problem. If my Overdrive SE was sold through dealers, it would cost north of $15K. Unlikely that any of my stuff will ever even be sold through online magazines. Direct selling is a great advantage for the buyer. Used Overdrives go for around $5500 and the new price is $6400. People have to get used to the fact that I don't generally discount. Once the have the product they realize what a great value it is and don't expect discounts from me anymore. I have a different business model and I'm sticking to it. I don't give a rip how other companies do it.
Steve N.
Empirical Audio
Steve N.
Empirical Audio