Of course true audiophiles aren't interested in the distortion figure! It is probably that 10% distortion that makes that amplifier sound better to that audiophile's ears, who naturally says that the sound of an amplifier is all that counts. That goes for power also. In fact, the lower power amps probably sound better due to the distortion!
Meanwhile, the non-audiophile, is oblivious to the "sounds better" issue and only sees watts and that is what he buys and that is the market which those products are aimed at.
Bob P.