Do Dealers think it is sinful..........


..... to give a customer a break on the price of high end audio equipment? is there something ethically wrong with this? why is it that i can negotiate down the price of a car or real estate many thousands of dollars, but i cant even get a discount on something the dealer (1) doesnt stock, (2) will not let you bring home for a day. i feel that when you are spending big $, like 8k + on a sale there should be some give and take. what do you think?
avnut
I have always been able to negotiate 15 to 25 percent off of retail and as much as 70 percent of for demo models of cables. I make it clear to them that if they dont discount I will take my business elsewhere but I also make sure they get most of my business. I could have bougth almost all of my products cheaper from here but I wouldnt have known hat to buy. They let me borrow equipment for long periods of time and always considered my wants with recommendations. I think the service was worth the extra money. I think dealers will do what you mentioned above but you have to build a reputation with them. If you are always using there equipment for demonstrations and the expertise for buying used equipment from other people why should the dealer put the time into you.
Gentlemen, with all due respect, I used to sell high end audio equipment part time during college. While there is truth in what you are saying, sometimes is beyond the control of the dealer. Some of the manufacturers, and there are quite a few, threaten the dealer with pulling the line, if they discount. While this is highly illegal, it is a common practice in high end audio, and the dealers are pressured to go along with it, for fear of losing their product lines. Some manufacturers that we all hold near and dear, participate in these practices. The dealer I used to work for used to make up for the non discounts by giving the customers accessory credits, based on the ammount spent, that could be used for cables or accessories. The credits usually were about 10% to 15% of the purchase price. Gents, I can tell you with complete confidence that it is not always the dealers fault that a discount is not offered.
in my experience, you can get discounts from virtually every dealer, depending on what you are buying. indeed, i won't buy without at least a 10% discount and usually can obtain at least 25% off. you just need to work at it.
Gmkowal@ix.netcom.com: it is NOT illegal to cut off a retailer for selling below a manufacturer-set price. it IS illegal to threaten a cut off and not follow through; i.e., if a manufacturer has a "no-discount" policy that it enforces uniformly and consisently, the antitrust laws are not thereby violated. fact is, there are very few highend lines left that practice such pricing policies.
Oh yeah,and lets not forget the MFGS. making sure you can't go across the street to buy the same thing.(across town is sometimes not possible) The Net may change this/ or is. Much of the used is offered by dealers. That tells me they have "poor" relations with their own customer base and thus must use the outreach method.Most every dealer expects me to buy only what they sell. Most dealers "HATE" to discount. Why do you think unions were started?:To achieve some leveling of the playing field. I think it sure has been needed.Just the fact that they have to order the product for you/ or that you took it for a "drive" are reasons to charge full pop. Thankfully that IS changing,because we are not all traine "Negotiators".