Marco, Bartokfan wrote that he will not consider any audio product that is advertised in an audio magazine that reviews equipment. Period. His blanket statement stands on its own and is fundamentally different from your example of boutique audio companies who cannot afford to advertise. I will admit my auto example was extreme, but it was made to emphasize the point.
Other than the cost to place an ad, what's the difference between advertising on the pages of a review magazine or advertising on the webpage of an eZine that reviews gear? The premise of Bartokfan's resistance is the same in either scenario.
Has anyone considered the possibility that some manufacturers advertise AFTER one of their products has been positively reviewed? This makes common business sense to me, and one manufacturer that comes to mind is Channel Islands Audio. I don't recall if Dusty Vawter ever placed an ad after the positive reviews he has received, but this would be an illustrative example.
Other than the cost to place an ad, what's the difference between advertising on the pages of a review magazine or advertising on the webpage of an eZine that reviews gear? The premise of Bartokfan's resistance is the same in either scenario.
Has anyone considered the possibility that some manufacturers advertise AFTER one of their products has been positively reviewed? This makes common business sense to me, and one manufacturer that comes to mind is Channel Islands Audio. I don't recall if Dusty Vawter ever placed an ad after the positive reviews he has received, but this would be an illustrative example.