Viva, no longer a fan


Viva as a company has decided to abandon the audiophiles who engage in the used market.  I heard that the had implemented new transformers in there amps.  I emailed them directly 3 times over a 2 week period with no reply.  Finally I called and the knew who I was by name, surprised I was then told that the US importer would be contacting me.  Here is the mail exchange:

From: John Krupa
Date: September 21, 2016 at 7:04:52 PM EDT
To: support@vivaaudio
Subject: Fwd: Viva Audio

Totally what I did not expect!!! I was primarily looking to upgrade them to the new Quattro status as I understand there was an big transformer upgrade that I was willing do in addition to the voltage change. After the Bob Clarke email I was taken back and responded how I felt. I really am no longer interested in Viva as a company to do business with if that is the case and will blog the copy of this email to the various sites.


From: John Krupa 
Date: September 21, 2016 at 2:08:37 AM EDT
To: Bob Clarke
Subject: Re: Viva Audio

The Verona's are at my Girlfriends house in Manchester. I heard there was a new Transformer upgrade in the Quattro series, hence my interest. I have over $300k invested in my system and I have Sola CVS transformers providing both voltages hence it was only for convenience sake. Upgrades are and have been part of this industry that I have been a part of for over 40 years since I started in this hobby. Name the manufacturer and it hasn't been a problem. Upgrading from. Mk1 to a Mk2 or an SE upgrade. Weather it be BAT, YG, Plinius, Ayre, the list goes on and on, It's a shame that a manufacturer acts in such a petty way. I will make sure that I share this email on all the sites that I am a part of! It's funny but this I believe reduces the brands appeal and will drive down its resale valve hence the initial desire to purchase in the first place. This is an email I would have expected from a "name deleted" type. Now I guess Viva! No longer a fan!


On Sep 20, 2016, at 12:02 PM, Bob Clarke wrote:

Dear Mr. Krupa,

Viva Audio has asked me to respond to your request regarding voltage changes and upgrades for Viva Verona amplifiers and Linea linestage. Viva no longer services equipment purchased on the used market from anyone that is not an authorized Viva dealer. They do not make voltage changes, in order to discourage grey-market international sales. I would recommend using a high-quality, high-current step-down transformer, which, besides allowing the use of a European voltage product, will also have the beneficial effects that isolation transformers provide.

Best regards,
Bob Clarke
Profundo


vip428
@larryi - thumbs up.

@unsound - I respectfully disagree- the issue is a consumer issue as well. We seem to want it all- low prices, ready availability and support. What’s that saying? You can only have two out of three: good, cheap and fast? I don’t begrudge a consumer, looking for a bargain, buying out of the distribution chain, but that should be an informed decision, knowing the trade-off is potentially a lack of support. I may not be the typical consumer of hi-fi gear because I want the comfort of knowing that whatever I buy will be supported, and am willing to pay the premium to get it. Support costs money--for the manufacturer and distributor; of course this is passed on to the customer in the form of higher prices. But with that also come certain intangibles, apart from peace of mind--I’ve had unbelievable support from manufacturers and distributors--in many instances way beyond the call of duty-- supplying loaners, direct replacements, and quick turnaround on repairs ,extra spares, discounts and the like. Yes, I "paid" for that upfront rather than bargain hunting, though in some cases, the equipment came into my hands used, through an authorized dealer. Perhaps I’ve just been lucky and I’ll hit a snag at some point--buying gear through authorized channels and getting zero support. But, how can loaners, replacement products and other courtesies (I do regard them as courtesies to the extent that the manufacturer/distributor makes such accommodations beyond a literal reading of the warranty)--be extended without paying for it in some way? As I said, I don’t begrudge the bargain shopper- but as long as it is an informed choice, you take whatever risk you (and your pocketbook) are comfortable with.

Does this mean that Viva will not service anything purchased on the used market, period?  Or does it just mean that it will not service something that was not initially purchased from a Viva dealer?  Sumiko has always had a policy of not providing parts or service on any item not initially purchased from an authorized dealer.  Just trying to make sure I understand exactly what is going on here, because, IMO, they are two very different things.  

Companies which do not service used products devalue their product and their brand; their products, sold used, have a lower value due to the lack of support.  Denying support to owners of a used product, in order to "protect" a dealer network, places the interests of dealers ahead of the interests of owners of those products, and devalues the product itself.  

I try my best to avoid such companies, and will certainly avoid Viva.  Their products do not appear to represent good value, anyway.      

Wow!!  I appreciate everyone's reply. To be clear, yes if you purchase a used piece of Viva gear from a private seller who paid full retail from a US dealer, Viva will not provide support no matter what you pay.  So here they are punishing the original buyer!!!  It renders VIva u sellable and actually reduces their brands. worth. SAD!   For the record these were bought from a private seller, who was the original owner.  The voltage change is not a big deal.  I was looking to upgrade them to "Quattro" status.  If I knew all the changes that went into the Quattro I would get it done here.  I have bought watches when I have traveled, Rolex and jaeger Le C. To name 2 and even though bought overseas there has been no problem servicing them here in the US for they were purchased from reputable dealers.  I have since received another email.  Again the specifically say the won't support the used market.  I understand the grey market problem but this is not the case here.  And what is worse is that I owned a pair of Verona's that were purchased from a US dealer that I sold 3 years ago.  I missed them and wanted them back I found these.  Viva knew this for it was in my first email to their support.  See the email below, come to your own conclusions.

Dear Mr. Krupa,

We really do not understand this animosity. Verona is a discontinued product from years and any upgrade would be expensive.
The only thing we said is that we do not support equipment directly, only through dealers/distributors, and we do not support equipment coming from used market, transferred from overseas.

Since you are doing this, I think that our decision is right.

Best regards,

Amedeo Schembri