Where does the money go in a Blu Ray player?

Just don't get sucked into the "if it costs more, then it must be better" mentality. This is precisely why there is a high-end market to cater for such people.

Marketers know that just putting a higher pricetag on something will alone make it more desirable and "better" to some.

http://www.audioholics.com/reviews/transports/high-definition-dvd-players-hd-dvd-blu-ray/lexicon-bd-30-blu-ray-oppo-clone/oppo-inside-lexicon-outside-1

I would suggest whatever you end up with, then go to Best Buy or Target and pick up the $199 Sony Blue Ray player and compare pictures on your TV. You can easily return if not happy with it. My guess is that sound quality will go up more than video from that point.

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Gammajo, sounds like a plan. Picture quality is paramount in my requirements for a player.
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