Anticables: Scam?

I purchased some Anti-cables a few years ago. I didn't hear any improvement in sound but I didn't pay very much for them. When I sold some Pardigm speakers I through in the Anti-cables for free. The new owner told me after a week listening that he really liked the Anti-cables. I guess everyone hears differently.

ebm---$600 for a pair of interconnects "cheap"? Must be nice!

I've used Anti-cables (speaker) for years and think they sound great.  I just ordered the new "improved" 3.1 wire to try 

Where is the scam!  If you're not happy with the cables, why not simply return them to your dealer for a refund?    

If they sound essentially the same as no name $20 pro cable that does seem to suggest I bought a cable that is essentially $20 with a gigantic markup, and the talk about silver-gold alloy and special dielectric properties, etc, is just BS!

I haven't completely given up on them yet, I have a new amp coming in and there are more configurations to try them in first. It could be that the bright 6922s I'm using are smearing things too much for example. I'll get Anticables's input as well. But as of today they ought to go right back.