A speaker that looks like a driver or a driver that looks like a speaker?

It is cool looking. Not for very many though it sounds like. 

Can you get one finished, or do they only come in kit form?

That's a big speaker! Excellent quality parts, with that front, diffraction should be at a minimum. As long as you guys know how to build a crossover properly, it should sound at minimum, very good.
But this is huge, personally, just from aesthetics it isn't for me and my wife wouldn't have it... tough sell I'm afraid.  I can see some really liking its unique character. Of course, if you charge enough, you don't need to sell many.

Did anyone look at the other models?
They are 'different'. I wonder what style room they were thinking they would look good in. Hopefully, they sound nice.
B

DT will want a pair for his golden palace, the speaker being so shiny and all.