Fonics,
The reality is that there are two distinctly different markets when years ago there was only one.
The mass market in the 50-60-70-80-90-2000, everyone owned a TV and a stereo device of somekind.
The fact that most houses played music and watched TV were a given, and you went to a store to purchase those items.
Many stores had higher quality devices, from a table radio you went to a better boom box, to a compact stereo, to separates, there were stereo ads in many magazines that were not audiophile magazines.
The point is people were exposed to options.
Take for example the Sonos buyer, reads articles, see ads, goes to website purchases product, receives product, Done. There is no journey of exploration. There is no comparison of a Sonos to a Naim Muso or to a set of real speakers plus a streaming amp. It is click and done, there is no education
The Amazonation and Walmartization and the millenials who think that a set of Apple Air Pods and an Iphone is a stereo is what is killing our industry.
What we should all be ashamed of is how poor a job our entire industry is doing to enlighten non audiophiles and show them how emotional music can sound on a good system and their are tons of affordable options.
So you see there are the audiophiles and the non audiophiles who like music but are uneducated who could enter our world.
Market one is small, market two is vast and untapped it will only open up when we find a way to get more people to find out about quality audio and how music can make a real difference in their lives.
Dave owner,
Audio Doctor NJ
The reality is that there are two distinctly different markets when years ago there was only one.
The mass market in the 50-60-70-80-90-2000, everyone owned a TV and a stereo device of somekind.
The fact that most houses played music and watched TV were a given, and you went to a store to purchase those items.
Many stores had higher quality devices, from a table radio you went to a better boom box, to a compact stereo, to separates, there were stereo ads in many magazines that were not audiophile magazines.
The point is people were exposed to options.
Take for example the Sonos buyer, reads articles, see ads, goes to website purchases product, receives product, Done. There is no journey of exploration. There is no comparison of a Sonos to a Naim Muso or to a set of real speakers plus a streaming amp. It is click and done, there is no education
The Amazonation and Walmartization and the millenials who think that a set of Apple Air Pods and an Iphone is a stereo is what is killing our industry.
What we should all be ashamed of is how poor a job our entire industry is doing to enlighten non audiophiles and show them how emotional music can sound on a good system and their are tons of affordable options.
So you see there are the audiophiles and the non audiophiles who like music but are uneducated who could enter our world.
Market one is small, market two is vast and untapped it will only open up when we find a way to get more people to find out about quality audio and how music can make a real difference in their lives.
Dave owner,
Audio Doctor NJ