Help needed for a skeptic!

@rodman99999 while the audition fee is fair and the application of it to purchases is also reasonable the issue with the Cable Company is that their discounts off new cable purchases are far from reasonable -- while they have a "frequent flyer" program all I can say is that the amount they're willing to offer off the list price of a cable (up to 11.5%) is a bit lower than what you can get from other B&M dealers. Of course different cable lines will allow for different discounts but in many cases discounts (or free product in lieu) of 10-20% or more is not uncommon

As others have stated the only way to ascertain if the cable is worth the $$$
is too audition and believe in what your ears say not hearsay.

By far the vast majority of my cables and subsequent upgrade of said cable has all been used from either right here or eBay.
As already stated it is hard to lose more than a few dollars, you dont like the cables then you just put them back up for sale.
Another BIG advantage of buying used is that they are usually very well burned in and what you hear right away is just about what you are going to get, nothing worse than trying to put 150 to 200 hours on new cables!
Browse a few threads here, check out the Cable Company by all means, gives you an idea of new price then you know what to expect at used street level price
Good luck!

@folkfreak -  My last purchase from the cable Company, was a NEW pair of Analysis Plus Big Silver Ovals, for which they knocked off 20%, plus what I spent on auditioning a used pair.   Prior to that, a pair of perfect(as in immaculate), used Synergistic Tesla Apex(w/MPC), at HALF the retail price.   Those were auditioned, along with a pair of Wireworld Platinum Eclipse.  The audition/comparison(and, certainly, the results) between those interconnects, was WELL worth the cost of admission.    Of course, their Frequent Flyer discount helps considerably, but- I was very happy with our interactions, prior to it's inception.  If your experience dealing with them(assuming you have any) differs, I can only speculate, as to why.