A question of Azimuth setting up turntable


In process of setting up my VPI Prime table and am questioning myself of whether or not I'm setting azimuth correctly.  All else is setup perfectly VTA, SRA, VTA etc. While setting up azimuth where should the measurement be taken? At the headshell or at the cartridge? While setting up my Ortophone 2m Black using a Azimuth block I checked Azimuth at the bottom of the cartridge while lowered on the platter which showed perfectly horizontal but at the headshell it was off by a fair margin. Nothing outrageous but it was off. Am I missing something or? Cartridge was installed at dealer but not fine tuned. So where does the audio community check and adjust their Azimuth? In my view azimuth at the cartridge should be preferred but I could be mistaken. Please correct me if I'm wrong. What is the correct or preferred way to set azimuth?

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helomechm
Short answer: azimuth should be measured at the stylus to LP interface ... Many will place a thin mirror on the platter and rotate the cartidge until the stylus is perfectly aligned (straight up and down) with its mirror image.
Yup, I think that's the best approach.
Depends on your level your looking for. Using the mirror method gets you very close but with your shibata stylus you want better than close. You need a way to measure output of each channel using test LP to optimize the output and also minimize crosstalk. This also gets you the optimum soundstage from your 2MB.

I use a Foz meter, not sure what is controversial about it. It reads both channels and also you can read/adjust for minimal crosstalk.
The Foz is controversial as some maintain that crosstalk will vary at different frequencies hence setting only for 1khz is unlikely to be optimal. Hence methods like this which I think works well
http://www.durand-tonearms.com/Support/Support/azimuth.html

Not sure how you can get a different adjustment/reading from headshell and cart- makes no sense. 

Just to add to the responces since no one has mentioned it, with a unipivot, the AZ adjustment tends to change with VTA. (That's why it was mentioned it has to be taken at record height). 

And visually, you should be looking straight at the cart, not straight down the arm.