The nightmare of the cartridge buyer...


I recently completed a several year quest to acquire a new cartridge. This quest was basically a major PITA and a nightmare!

Why? Well let’s take a look at what will be in store for all cartridge buyers’ in the US...and possibly other countries as well..IF they are seeking a top flite cartridge , like I was.

Firstly, and here’s where a big part of the problem lies: You will typically be unable to audition any cartridge under consideration...certainly not in your own home and more often than not, at your dealers either.

Then we have the fact that these products are closely monitored for who and whom can act as a dealer...which is then severally restricted by territory and distribution. We then add that the pricing is very well controlled...CAN WE SAY PRICE FIXING...which in most states is an illegal practice...but seems to be the rule here.


Let’s begin with my story...and then I am hoping that members will chime in here with their thoughts and probably also their own ’horror stories’....

About three years ago, I decided to acquire a cartridge that would replace my aging but still ok Benz Ruby 2...
I wanted a cartridge that would surpass that Benz in most areas...and one that would be priced at about $3-$5K. A lot of money to be spending on this piece of gear...or so I believed.

At the time, I was considering the following models....Benz LPS MR, Koetsu Urushi and Rosewood Platinum and the Lyra Kleos, Delos, a EMT, the Kiseki Purpleheart, Air Tight ( entry level model at the time..cannot remember what it was called) an Ortofon A90--and a Transfiguration Proteus--lastly one of the ZYX models. After some research, i discovered that the Ortofon’s, the Zyx’s and the Transfigurations wouldn’t work with my set up --due to too low an output by the respective cartridges for my all tube phono stage. So this left the Kiseki, the Koetsu’s, the Lyra’s and the Benz’s...and possibly the Air Tight model.

Circumstances changed and my cartridge buying escapade was put on hold...until a few months back. In the few years since my last foray, I find out that Benz have basically gone out of business ( again!!) and so has Transfiguration. Meanwhile, the Van Den Hul line has come into the US again...this time with a new distributor.
The Zyx line has totally been updated and the Lyra line is now more available than before...at least in theory. The Koetsu are now handled by Music Direct...who have essentially doubled the pricing across the board! Oh, i forgot, the Lyra line has increased by about 25% across the board ( i don’t think inflation can account for this!!)
So where to start auditioning --the answer...nowhere!
Instead I am supposed to rely on various dealers enthusiastic recommendation for these products...except for the fact that one dealer tells me that Koetsu’s are the best thing since mothers milk- and the other tells me that Koetsu’s are horrible with all the faults under the sun...( at least the ones that are in my budget..see above!) Can I hear any of these for myself...either in my system, or at the respective dealers...heck NO! ( and don’t think this type of scenario/ behavior isn’t consistent for other brands as well!--irrespective of whether the dealer(s) carries said brand or not!).

Here I am left with the choice of dropping several thousand dollars on a product that a) has no ability to be heard in my own system..therefore having no clue as to the results that I will get, b) has absolutely no return policy c) can be easily damaged by myself or others in the case of incorrect mounting to the tonearm...and lastly...and this is the one that really annoys me the most: I must shop for these products at a very limited amount of vendors who all are naysaying their competitors and acting extremely unprofessionally in the process. ( Do i really have to talk to the prospective rep for the line in order to determine the compatibility of the cartridge under question with my arm, the reasoning behind the asked price, where the dealer is that should be selling me the piece in question ( so as not to cross territorial lines) and on and on!!)

Then we have this little bonbon...The damn Japanese sourced cartridge(s) is available on several Japanese web sites at a price that is usually 50 -60% of the retail price here in the USA!! And that price in Japan is still at FULL RETAIL! ( Yes, I know it cost a ton of money to ship these things from Japan to here ( since they weigh a ton), LOL).

Where does this leave the US consumer in regards to the acquisition of a top flite cartridge...IMO the answer is between a hard place and a rock..You either pay through the nose and get totally ripped off by the likes of Music Direct and the various small independent reps in the US for these cartridges, or you takes your choice and risk buying from a grey market vendor abroad...but at a fraction of the price! BTW, mysteriously most of the top flite Benz cartridges continue to be very available from a vendor in China who seems to have cornered the market?? What’s up with this??

I can go on and about this journey, as I have just began to scratch the top of the heap in this story, but let’s hear from you guys as to your experiences and thoughts.... Was your top flite  cartridge acquisition an equal nightmare, or was it something else?






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@chakster I think you are very optimistic if you think that there are ANY dealers in the US who can demo all of the Koetsu line. Nevermind other top flite cartridges. ( or for that matter just one decent example of the line!)Most of these guys cannot even set up a cartridge , so to think they are demoing Koetsu’s isn’t happening.
Unfortunately, one of the other pet peeves that I have with this industry right now...is the ludicrous aspect of the minuscule output that most of these cartridges put out. The Mijayima line is a perfect example of this issue, their cartridges feature flea output, requiring a SUT, or placing great strain on the upstream phono stage, particularly if it is a tube phono stage, like mine.
Like i stated above, I don’t need advice on this issue, because there are a number of variables involved..and unlike many high end cartridge consumers, I am aware of them.
I hate to tell the folks here how much Total ‘BS’ was given to me by the numerous dealers and manufacturers reps that I spoke to over the last few months.

You ask if I think I am special...far from it, which apparently results in all of these same folks trying to convince me of their ‘BS’...did that tactic succeed with you?
I agree that some dealers have no idea about the products they are selling, especially if you start asking technical questions. I’ve been in this situation before.

But if you think you can’t audition Koetsu carts and won’t take a risk of buying a brand new Koetsu from Japan (for a much better price) then what do you want ? Do you really think this is the best cartridge in the world? Then why don’t you just buy it? Soundheight is the dealer in Japan and they do ship internationally. I've bought some carts from them, nice customer service. 

As i said there is a dealer in USA who offered their customers an amazing Miyajima cartridges on trial (some dealers are exceptionally good), which means a buyer can return Miyajima for full refund after trying it in his own system. The best offer i can only dream about, because i am not in the USA.

You want all the dealers do the same ? I’m sure it will never happen.
It is quite impractical for most dealers to offer a cartridge on a loaner basis, except, perhaps if the owner brings in the table for the cartridge to be mounted; there is just too much risk of damage with the average customer trying to mount and adjust a high end cartridge.  My local dealer actually does loan out cartridges to his regular customers, but, that has to be something unusual.  He has loaned out $6,000 + cartridges that are store demonstration cartridges (of course, a totally new cartridge would be out of the question).  Lewm's analogy certainly DOES NOT fall down; if anything, it is FAR more unreasonable to expect a trial of something as dear as a top cartridge than an entree that is at a fraction of the cost.  It is just unfortunately the case that one has to take a bit of a risk of not being happy with the sound when buying expensive cartridges.

I have a cartridge with a .30 Mv output specification.  It is dead quiet with my phonostage which is a tube unit with a built in SUT.   I haven't tried a cartridge with an extremely low output, but, I have friends who had trouble with noise with such cartridges so I am not that inclined to go with anything that has an even lower output.  The setups I've heard with Koetsu's have never had problems with noise.

There are two basic Koetsu sonic signatures--the warmer, more "woody" sound of the Urushi and Rosewood type of cartridge, and the faster, slightly leaner sound of the stone bodied cartridge.  I've heard both types in the same system (though not my own system).  I think both lines sound quite good.  Of course it is possible that neither cartridge might perfectly suit any given listener, but, I don't know of too many people who totally hate both types of Koetsu cartridges.


Just to be clear, I’m not just referring to the Koetsu line, but to most other top flite cartridges as well. Same issues apply to them all, IME.

@schubert... interesting point you make. 
I still think high end cartridge manufacturers should be prepared to provide demo carts in their main markets. Huge leap of faith purchasing a $5K cartridge without hearing it in your system first. Let’s face it: a $5K cartridge is a luxury good. There should be a level of customer service commensurate with it being a luxury good. Unfortunately there will always be people who would take advantage of this service, typically spoiling it for those who do not. IMHO, the cartridge is only second to the speakers (setting aside room) in influencing the sound of an analog system. It is a very important purchase that is very difficult to make in a properly informed way with the current accepted poor level of service the industry provides to its customers.