Have you ever wondered why speaker manufactures do not consign speakers to dealers?


How many of you have wanted to hear a pair of speakers and the dealer only has a pair of their low end speakers to listen to?  I would say in most cases, dealers in Colorado have limited availability of speakers to listen to on their floor.  How then is it possible to purchase a speaker without listening to it first?  You would think speaker manufactures would want to sell their higher end speakers and consign at least three speaker models to dealers so they could have them available for their customers to listen to.
128x128larry5729
This is a non issue really. OP should seek out products from more established manufacturers as they usually have a good dealer network or even their own stores, i.e. Bang & Olufsen, Devialet, Harman, Apple, etc. Or brands with vast dealer networks such as Bowers & Wilkins, Martin Logan, yadda, yadda, yadda...




I used to be a dealer back in the early 80's .. most of the audio lines have multiple items and you have to represent all or most of the time was not easy to pick only one model of their speaker if they happened to have 4 other models.  Question to the dealers are the brands still sort of exclusive? ,say if you carry Vandersteen for example, could a local competitor of yours suddenly decide to take on the brand that you have built up  pick up the line being two blocks away from you and start selling them in your market? 
Actually, it isn't anyone's "job" to do anything but try to scratch out a living. I would think there are manufacturers who do indeed consign speakers to dealers they trust. I'm in the natural food business for 42 years. I've had to reinvent my business several times over the years to keep the ball rolling. Smart business people do what it takes to stay in business.  
Thank you all for your feedback and discussion.

I personally feel most of the dealers operate their business on a shoe string and they are often located out of their residence.  Because of limited resources, I feel manufactures need to consign 3 or 4 speakers so customers can listen to different price points.  I think customers might surprise the manufacture by deciding to spend more money after they hear the more expensive speakers.  Once people hear something better than the price range and budget they have targeted, they realize they will not be satisfied with the less expensive speakers long term.  

I think manufactures are making a huge mistake by not consigning inventory because they will limit themselves to selling just their low end lines.  They could perhaps consign them for 3 to 6 months and then charge the dealer if they are unable to sell them.  However, if they can't sell them in 30 to 60 days, they might as well close shop because they are going to starve to death.  This is where salesmanship comes into play.  They just need to learn how to ask for the order and turn their inventory.  Anybody can sit down with a customer to show and tell, but this is not going to generate income and keep the doors open.  If they need to provide a discount, they could increase the size of the order by adding an amplifier or something else to build gross profit dollars on the sale.

Dealers also need to market themselves.  Just waiting for the phone to ring will put anyone out of business.  This is why the Hi-Fi market is stagnant.  Dealers need to educate the public to teach them about what they are missing out in terms of home entertainment.  I would partner with a new home builder and perhaps install a two channel system in one or two of their model homes, with music playing in the background.  I also have noticed home builders need to layout their floor plans to 

acomodate a 2 channel system.

a 2 channel system.  They need to provide space for a component cabinet as well as where you locate the speakers to create a good sound stage.  This will help home buyers imagine entertaining their friends with a great sound system being played in the background.  This in turn might motivate their friends to want to buy a 2 channel system for their home.  People do want to keep up with the Jones's these days in order to show off their success.  What is the cost of a $10,000 to $20,000 2 channel system when comparing it to the price of a $500,000 new home.  It's like being penny wise and pound foolish.
Q- How can you net $1 million in the high end audio business?

A- Start with $2 million.