SACD - Dying already?


I just read the industry blurb in this month's TAS which described how it seems the stream of SACDs from Sony has pretty much dried up. I was in the largest local independent record store in my area last week and actually bought a SACD because it was music not available on CD. The SACD/DVD-A section was a bit smaller than a year ago and I asked the manager about it. He laughed and said they only sell 2-3 a month combined and he doesn't order many anymore.

Except for audiophiles, is anyone buying these things? Or, are all hopes and dreams of SACD slowly fading away (for at least Sony)?
tomryan
Well, jdaniel - your theory sounds quite clever, but there's one small problem with it:

The companies that are the driving force behind SACD and DVD-A (Sony/Philips/Warner/EMI/Universal/BMG etc.) are all still firmly entrenched in what you call "1980's pre-internet thinking."

It shows in their distribution model, it shows in their profit/loss model, and it clearly shows in their total inability to understand how the Internet has changed music and music distribution.

So here you are accusing the consumers of antiquated thinking, but it's the companies making hi-rez possible that are engaged in the antiquated thinking; they still think that mass market = life, not the consumers.

Contrary to some others here who are waiting for a "clear winner" in the hi-rez format war, I don't think either will "win." It's entirely likely that both will be abandoned by the majors. EMI has already said that it sees little movement in SACDs and none in DVD-As.

Ultimately, the Niche Market as you describe it will prevail - there is a demand for hi-rez digital, and it will be filled by someone. It may not be the companies everyone here wants it to be though.
Rex: EMI doesn't manufacture SACDs...yet. They are looking into it. Again, what the Majors do doesn't matter. SACD is a recording technology that is *portable,* If you want to record something in DSD, the service is now offered by many recording companies not affiliated with Sony or any of the other Majors--dCs for one, makers of the $35K CD player. Philips is also introducing DSD plug-ins so that *any* recording engineer may record in the format. (Yes, editing must be done in PCM but it's still better.)Sony and Philips will get a cut, but the cat's out or the bag.
Robert said very well: "the general public just doesn't care that much about audio quality and will settle for less." They're not aware about hi-rez formats not because of wrong marketing, but because they don't need it, at all. iTune is much more appropriate and promising feature for them. Unlike cassette tapes, CD is good enough, so I don't see how hi-rez may become really widespread in the nearest feature.

Rex, the companies you listed are mostly relate to a mass market, and not always provide the quality we're talking about, regardless of the format. If we're talking about niche market, I'd rather wait for smaller better-quality labels.
There is no allure to recording in DSD. There is a multitude of small recording contractors using many different technologies. The fact that SACD is represented as one of the niche recording technologies is meaningless to this this discussion. It doesn't relate to DSD as a distribution media. Those DSD recordings are being distributed as redbook CDs.
jdaniel writes:

Rex: EMI doesn't manufacture SACDs...yet. They are looking into it.

Well, that's weird - I guess the EMI SACDs in my collection don't actually exist. They must be a figment of my imagination! Perhaps you're right - maybe I dreamed that I bought them, and maybe they don't clearly say "EMI" on them.

Then again, since other people own them too, and they are readily available on the market, and the #1 selling SACD in the world is an EMI SACD, perhaps you're wrong. I think that's more likely.

One more thing: DSD is a digital encoding technology, not a format. Just because someone uses DSD to encode a recording does not mean that there will ever be an SACD version of that recording. There are DSD recordings that have been released as Redbook-only, and there are a number of DSD-mastered vinyl LPs.

Dmitry - it's hard to argue with what you're saying; however, the "mass market" companies produce a lot of music that I and others like to listen to. They do occasionally produce a quality product, and quality products deserve to be released in hi-rez. If they stop because of a perception of no market, then all that will be left is obscure music by obscure musicians on obscure labels. I like "Favorite Chinese Instrumentals" as much as the next guy, but I do want some variety. ;-)