A new phono pre, to replace my clearaudio basic

I agree with Jond's response - you could probably get more improvement upgrading the Rotel first. You may also consider some full function preamps to go with a new amp.

As for phono alone - the combination of JLTI phono and Lyra is one the best I heard so far. The EAR isn't even close.

Some time ago I had a bid going for a Symphonic line RG9, but the bidder with drew the amp. I have tried the Ayre AX-7 but it lacked the power to control my speakers, all the oomph (if you know what I mean) was gone.
Now I spend my money on a the VPI Scout. But it is indeed probably better to do something about the pre/power first.

@piedpiper, what would you consider more "open" cables? I am buying a John van Gent phono cable later with a bit of luck.

My problem is I want it all and my budget is rather limited. Took me about 10 years to get the system I have now.

Cardas cables are known for being rich and colored like honey. Most things will be more open. My own preference is Mapleshade. Their upper end wire can get pricey, but their cheaper stuff is quite affordable, although not as smooth nor as transparent. There are many options that would open up your sound though.

dealer disclosure.