What do you mean by "better" when it comes to cabl

Simple. The listeners prefers the sound with a particular cable. That's what most mean when they say it is "better".

Different wires might have different electrical properties that account for how they perform in a particular system. But these are not well defined or known, and there are certainly no commonly accepted standards that can be applied, so picking cables based on technical specs is laregely a crapshot, at least compared to amps, source gear, speakers. Also the differences among cables regarding sound in a particular rig may be significant, but generally less so than with the main components in teh system, which makes quantifying differences even harder in practice.

The value of certain aspects of cable design might be more apparent than others. THings like whether shielded or not (to protect against potential external sources of noise like EMI or RFI) and material used to construct the wire, for example, silver versus copper, each of which has well known electrical properties and differences that might directly translate to a different sonic signature in general. Gauge of the wire used is another that might be determined to deliver different relative sonic signatures in a somewhat predictable manner, but again truly quantifying these things is virtually impossible in practice. USe of network devices to affect the eletronic properties of the wire in a pre-designed manner is another design aspect that might deliver somewhat predictable results.

In the end, best to try/listen to a variety of inherent designs and decide what sounds or works best in each case.

Whatever the reviewers say and oh yeah more expensive is Always better

Different does not mean better. Most audio lovers have some knowledge about differences in sound. But most are not capable to hear all the parts which are inmportant in a few seconds. I do consulting in sound and vision. I am in this business for 14 years. I started with equipment since I was 6. This is not my work, but a part of who I am. For me it is a lot more easy to hear differences. A freind of mine had a small concert room with a Steynway. It was a room for 65 people. Here I learned how small in dimension and how direct a voice and instrument sounds wenn it is not amplified. I see you use Classe old amps. I sold these amps for some years. Classe has a wide and deep stage and a warm sound as properties. But individual focus is not a strong point. This means you need cales which can give you a sharper focus. Brands like Audioquest and Kimber are good at giving a sharper image. The biggest problem most clients of mine have is wenn they are not happy about one part in there set. they focus only to this problem. Tehen they often forget the rest. Many times wenn they solved this problem ( for example tighter and more detailed low freq.) they get another new problem. A cable can make a big difference in sound, resolution, focus, depth and air around voices and instruments. You have to know about all these parts what changes. What I do for my clients is using a number they know very well. Then I focus on only 1 part. Later i take antother part and so on. So I make it more easy for them to understand about the changes of the different cables.