I think we are loosing focus here. What John Dunlavy is saying, I think, is that yes there is basic princpals, as described earlier in his letter, and measuring tools, methods to varify if the cable is designed right.If all manufactures understand these principals and implement this COOK book manufaturing technique, ther would /shouls not be significant change in sound among diffrent makes. It is the methods used other than then the BASIC, like termiation boxes, diffrent weave techniques that different make claim to have invented that IMPROVES (actually it changes) the sound is BUNK( Cable Nonsense). That change in sound is what we here and prefer or not among different makes. I do hear changes in cables and chosen my cables accordingly. But I am not proponent of expensive cables-mine range between $300-800 price range.
I love Dunlavy's speakers (have V'S , II'S and I)and their speaker cable. To me their speaker prices are justified, however to some it may sound poor value. Similar analogy to Cable pricing. It is case of supply and demand. Like few posts above said, in this limited demand market, there is high cost of 'Research', manufacturing in lower qualntity, limited distribution and to be profitable, Cable makers have to charge accordingly. They believe in ' there is sucker born every minute' theroy. Some buy in the cable nonsense claims and here the difference in THIER systems, some don't.
Let me make another point. They say they all very well designed amplifier sound same, then why there are amplifiers costing megabucks. It is little bit of improvement and LOT of marketing technique.