While the Gilmore's were not exactly to my taste in sound, looks and price, it's probably not fair to totally indict them just based on their nascent performance in less than optimal show conditions. They don't seem near optimally suited for the small to modest size rooms they were shown in. On top of that, I doubt that they were all broken in.
Nevertheless, the looks and price issues are pretty straightforward. Perhaps a center channel version melded with their large models for the front channels and small pair for rears would be a nice multi-channel setup that could be offered at a package discount. Soundwise, I think they would do well in a home theater because, among other HT strengths (such as larger sweet spot, dynamics, etc.), they wouldn't require a sub. Also, most true Home Theaters are dark, so looks may be less of an issue.
Anyway, my suggestions may be hogwash, but my real point is to suggest not being too heavy handed with the evaluations on such a new company and product. I know it's very difficult to start a business, and certainly it's to our our best interest as hobbyist to inspire company's who are trying to produce products for our hobby -- even if they do look like kitchen counter tops/surfboards and may not be world-beaters for everyone as they over-enthusiastically imply.