Gotta do both pretty well and sound good overall. Lots of good affordable gear is capable of both.
The main keys to both together is often getting a good integration with room acoustics and an amp that is 100% up to the task of driving the speakers to the max. Power needed to do this with many modern speaker designs, especially at higher volume levels and with many modern "louder" recordings in particular is often underestimated.
After that is done well, the rest is more or less "fine tuning" the sound. Everything else will have an impact in all ways and no two combos are likely to sound exactly the same, so individual preferences come into play to a large extent, assuming gear is good quality in general.
The main keys to both together is often getting a good integration with room acoustics and an amp that is 100% up to the task of driving the speakers to the max. Power needed to do this with many modern speaker designs, especially at higher volume levels and with many modern "louder" recordings in particular is often underestimated.
After that is done well, the rest is more or less "fine tuning" the sound. Everything else will have an impact in all ways and no two combos are likely to sound exactly the same, so individual preferences come into play to a large extent, assuming gear is good quality in general.