Why Do Musicians Still Need Record Companies?


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With the proliferation of downloading & streaming of digital music...why does an artist still need a record company? I mean, if it's just a digital file, they could sell it themselves online.
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128x128mitch4t
Zd,

I think most data suggests that SQ is the least of the contributors to the problems killing record companies. Consumers overall don't give a sh*t. They want cheap, fast, convenient. Low quality downloads and streams are the fastest growing segments of the business.

BTW, the blu ray argument cuts this way, too. It's a dying segment that Sony (it's chief proponent) expects to shrink by almost half over the next five years.

Digital distribution (as suggested by the OP) has made record companies (and video companies) less important. And less profitable. I'm pretty sure than anyone in either of those businesses would agree with that sentiment.

I think there's a profitable niche business for high quality recordings (or high quality anything, for that matter), but the giant, hugely profitable record company is a thing of the past because people don't need it anymore. And, in total dollars, they won't pay for it, either. SQ notwithstanding.
Digital distribution is vastly cheaper than sending out physical media (CD, vinyl or tape) and should substantially cut record company's cost and increase profits. It's similar to the digital distribution of movies to cinemas.

Record labels have and will continue to evolve if they want to survive. To say that they are not necessary is a myth. Do we still need book publishers since everybody can self publish? Do we need TV stations when you can stream content? Why have financial advisors when everyone can trade on E-trade? Why have police departments when everyone can openly carry a gun?
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Onhwy61...I think you are over simplifying things a bit.

We are speaking specifically of musicians and record companies.
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Onhwy,

Lower costs increase profits only if the top line can be held constant. Top line music sales are plummeting. Further, the major labels continue to face new competition that ranges from self publication to streaming subscription services. They can try to compete - see Spotify - but the total pot of $ they're chasing is shrinking.

Yeah, we still need book publishers (sorta), but we're not wiling to pay them as much as we used to. Same for TV networks. But, in each case, the value they add to the chain is diminishing. NBC, ABC, and CBS are losing share to HBO and Netflix, et al. They still add value but their historical primary function - sole distribution channel - is done. They can't get paid for that anymore and that will cause them to shrink or, at least, grow more slowly.

The purest example of this might be Kodak. Digital imaging sucked the lion's share of revenue from their business and their best case was survival as a much smaller company. If they had evolved as you suggest, they might have survived, but they wouldn't be Kodak (the huge company that we knew).

That's my point - the BIG profitable record company is a thing of the past. Maybe they'll make big profits promoting concerts, but they won't make them the traditional way; selling recorded music.
"10-01-14: Martykl
Zd,

I think most data suggests that SQ is the least of the contributors to the problems killing record companies. Consumers overall don't give a sh*t. They want cheap, fast, convenient. Low quality downloads and streams are the fastest growing segments of the business."

I agree. That was my point. Music playback is sold on features, not sound quality. With audio, consumers don't grasp digital quality as they do with other digital products. If you ask the average person about the sound quality of digital music, the typical reaction is "it's digital, so its the best. it's digital, so there's no loss, so it's the best quality.", or other phrases similar to that. Ask the same person why you would want a Playstation 4 when you can get the 3 for less money, they're both digital, and you'll get a completely different answer. Same thing with video and computer products. The average person doesn't understand digital audio quality the same way they do other digital products. For the most part, I think that's the industries fault.