Does anyone or does everyone pay retail price?

Paid retail only once @ a local BM store, anticipating and having an understanding (which wasn't mutual, it appears) that the dealer would provide an adequate after-sale service...you know, loaner when the damn thing broke, promptly getting accesories from the distributor for which I'd naturally pay etc. None of it had happened,the dealer took my money and laughed all the way to the bank... so no longer an audio virgin, I made a promise to myself that I'd never ever pay retail again and beat every BM store dealer to the last bloody penny, if I ever were to buy anything from them again. And expect nothing in return. I did keep my promise!

That 40% mark-up that some talk about here forget just a few small expenses a B&M store has to contend with to keep his doors open.

* Rent on the building (can be a big cost.. Location, Location!)
* Utility bills
* Phone bill
* Yellow page ad in the phone book
* Fire content insurance premiums
* Liability insurance premiums
* Advertising expenses
* Fees paid to the accountant
* Possible interest $$ for Bank line of credit to buy inventory?
Many manufactures require payment up front before they will ship their merchandise. And of course that is plus shipping costs as well. So if the B&M store is of any real size he has to have a banker.
* Business permits, Fees, required by the city, and or state.

* Employee/s base wages
* Employee/s commissions (percentage $$ for selling an item)
* Employee State unemployment insurance
* Employee workman compensation insurance
* Matching FICA taxes on wages
* Any health benefits?
* Any paid holidays?
* something I probably left out....
* Owners wages?
* Owners health insurance premium?
_____________________________________
....... profit .........
=======

How could a dealer possibly give a 20% to 25% discount to every customer coming through his door?

you are correct jea48, and there's the cost of the money(itself) they need to operate...same applies to manfacturers....and shipping is higher than ever too. when i worked for a manufacturer, our 'raw' cost of goods was about 20 percent of wholesale. the wholesale in turn was 50% off of retail. throw in all the above, as well as advertising co-op, marketing, travel to bs shows, mia gear, payments, etc, and you're lucky to keep your head above water.....the business was murder fifteen years ago, can't be anything but worse now. you really have to love it to hang in at any level.

That 40% mark-up that some talk about here forget just a few small expenses a B&M store has to contend with to keep his doors open.

* Rent on the building (can be a big cost.. Location, Location!)
* Utility bills
* Phone bill
* Yellow page ad in the phone book
* Fire content insurance premiums
* Liability insurance premiums
* Advertising expenses
* Fees paid to the accountant
* Possible interest $$ for Bank line of credit to buy inventory?
Many manufactures require payment up front before they will ship their merchandise. And of course that is plus shipping costs as well. So if the B&M store is of any real size he has to have a banker.
* Business permits, Fees, required by the city, and or state.

* Employee/s base wages
* Employee/s commissions (percentage $$ for selling an item)
* Employee State unemployment insurance
* Employee workman compensation insurance
* Matching FICA taxes on wages
* Any health benefits?
* Any paid holidays?
* something I probably left out....
* Owners wages?
* Owners health insurance premium?
_____________________________________
....... profit .........
=======

How could a dealer possibly give a 20% to 25% discount to every customer coming through his door?

There is a larger force at work...haven't you noticed anything a little...say...different lately?

Let's call him "Mr. Market".

Mr. Market doesn't care what your overhead is. Mr. Market doesn't care about your rent, your insurance, your utility bills, your employees salaries or their healthplans.

None of it.

In fact, Mr. Market is a pretty insensitive person. He doesn't care about anything. Mr. Market doesn't care if you can keep your house or even feed your family.

Mr. Market is going to give audio manufacturers, audio dealers and even private sellers of used gear on Agon a very uncomfortable lesson in Economics over the next few years.

We can choose to live in denial, but the fundamentals will win out every time.

I have paid retail but ... I have always received something in return !

Discounts can be hard to come by in some situations but incentives can be had in the form of on hand/in stock merchandise . I have received interconnects , speaker cables , speaker stands and CD's as a 'reward' for doing buisness with retailers .
It doesn't make a lot of sense but it works for me !

Good luck .